Delivering a world-class sales and service experience

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Delivering a world-class sales and service experience

Manufacturers should put customer experience and their business outcomes at the centre of everything. That means realigning engineering, manufacturing and the supply chain around delivering a world-class sales and service experience. It means new thinking about optimising customer satisfaction and loyalty metrics such as Customer Satisfaction Scores or Net Promoter Scores rather than production efficiency.

The list of technologies that can help this realignment is endless. Manufacturers should be investing in, or at least exploring, the internet of things (IoT) and industrial automation, cloud, big data, artificial intelligence (AI), robotics, 3D printing and more. Microsoft partner Columbus recently published a major industry report exploring how these emerging technologies fit into the wider digital transformation push of manufacturers, as part of a ‘Manufacturing 2020’ strategy.

Read full details from the source article by By Colin Masson for iottechnews.com